FSCS Smarter Working identity


The Financial Services Compensation Scheme (FSCS) is the UK’s compensation fund of last resort for customers of firms authorised by the Financial Services Authority (FSA).


With the Covid-19 pandemic changing employee expectations of office working hours, dress and culture, FSCS needed an identity and interactive guide to launch their approach to Smarter Working.


An animated fingerprint brings the identity alive, representing the flexibility and personalisation that Smarter Working brings to employees’ work/life balance.