Background
COI was the Government’s centre of excellence for marketing and communications. It operated 28 rosters that covered the full range of creative services from advertising to websites.
Brief
Design a range of dynamic, simple and engaging marketing material for COI business managers to use as service prompts and leave-behinds.
Solution
Over a 12-month period, I designed a set of confident, yet quirky product cards, one for each COI service. The cards were produced in batches of seven, with a distinct visual theme running through each batch.
